Notes on paid media, measurement and decision science from Data Driven Decisions.https://datadrivendecisionsltd.com/en-gbhttps://datadrivendecisionsltd.com/blog/why-we-rebuilt-our-site/https://datadrivendecisionsltd.com/blog/why-we-rebuilt-our-site/Through a researcher's lens: speed, measurement and control in a modern marketing stack.Tue, 06 Oct 2026 00:00:00 GMTagencymeasurementhttps://datadrivendecisionsltd.com/blog/why-there-are-equations-on-a-marketing-website/https://datadrivendecisionsltd.com/blog/why-there-are-equations-on-a-marketing-website/Why we use equations, models, and maths at D3: not to look clever, but to make better decisions under uncertainty.Thu, 29 Jan 2026 00:00:00 GMTdecision-sciencehttps://datadrivendecisionsltd.com/blog/d3-five-trophies-one-mountain/https://datadrivendecisionsltd.com/blog/d3-five-trophies-one-mountain/Five wins and a silver at the European Search Awards 2025, and where we put the trophies.Wed, 15 Oct 2025 00:00:00 GMTawardsppcaihttps://datadrivendecisionsltd.com/blog/why-d3/https://datadrivendecisionsltd.com/blog/why-d3/D3 was founded in Cardiff in 2019, during a recovery from spinal surgery. Here is why it exists and how it works.Sat, 20 Jan 2024 00:00:00 GMTagencyhttps://datadrivendecisionsltd.com/blog/where-is-ppc-going-in-2024-looking-at-the-trends-and-predictions-for-the-new-year/https://datadrivendecisionsltd.com/blog/where-is-ppc-going-in-2024-looking-at-the-trends-and-predictions-for-the-new-year/From AI automation to ad-free social media, we look at the key trends that will define pay-per-click advertising in 2024.Sun, 19 Nov 2023 00:00:00 GMTppcaihttps://datadrivendecisionsltd.com/blog/eu-search-awards-2023/https://datadrivendecisionsltd.com/blog/eu-search-awards-2023/D3 wins Best Use of Search, B2C (PPC) for our work with Keto-Pro at the European Search Awards in Lisbon.Wed, 16 Aug 2023 00:00:00 GMTawardsppchttps://datadrivendecisionsltd.com/blog/european-search-awards-barcelona-2022/https://datadrivendecisionsltd.com/blog/european-search-awards-barcelona-2022/We came home from Barcelona with a gold and a silver at the European Search Awards.Sat, 16 Jul 2022 00:00:00 GMTawardsppchttps://datadrivendecisionsltd.com/blog/uk-search-awards-2021/https://datadrivendecisionsltd.com/blog/uk-search-awards-2021/D3 was shortlisted in five categories at the UK Search Awards 2021, our first awards year.Mon, 22 Nov 2021 00:00:00 GMTawardsppchttps://datadrivendecisionsltd.com/blog/hippos-dappos/https://datadrivendecisionsltd.com/blog/hippos-dappos/Why the best decisions come from combining the Highest Paid Person's Opinion (HiPPO) with the Data Analyst Paid Person's Opinion (DAPPO).Sun, 21 Nov 2021 00:00:00 GMTdecision-science