01
Paid media
Search, Shopping, video and paid social, planned as one programme, led by a founder with over a decade of in-house PPC at UK price comparison sites.
Read about paid media
Better results start with better questions.
We manage your paid media, find what drives performance, and act on it to improve your return.
What we do
Paid media with decision science behind it.
02
Measurement and analytics
Specialist GA4 and Tag Manager work, from custom tagging to server-side and consent, so every decision rests on data that is right.
Read about measurement and analytics03
AI, automation and development
Agentic workflows, tested LLM pipelines, scripts and the development that unblocks tracking, with people kept on the decision.
Read about AI, automation and development
04
Decision science
Experiments, modelling and behavioural science for the questions dashboards cannot answer, told as a story a board will act on.
Read about decision science
Trusted by teams who value measurement.
Slizza's four 2025 trophies on Bannau Brycheiniog. The story.
European Search Awards 2025
Five wins.
One silver.
From six shortlists at the European Search Awards 2025, for Slizza and Lilongwe Wildlife Trust. Best Use of AI in PPC was open to agencies of every size.
Every category, every yearTry the method
Is this change real?
Your conversion rate went up. Is that enough evidence to change the budget? The example is a landing page test most dashboards would call a win, up by half. Run the numbers and there is about an 80 percent chance it is real, which is not enough to act on. Put your own numbers in.
How it works
Each version gets a curve of plausible true rates, a Beta distribution, from its visitors and conversions. The tool draws from both curves twenty thousand times and counts how often the after version wins. It runs in your browser and nothing is sent anywhere. The maths, and the formulas it rests on.
Work
Proof, not promises.
Beating the aggregators with automation and local PPC
Direct orders grew over the campaign. The work won Best Use of AI in PPC at the European Search Awards 2025, three more categories and a silver.
Read the case study
Bidding on what a booking is worth
The bidding now knows what each action is worth, so budget follows the bookings that pay. Bookings have grown, Everest Base Camp has stayed strong, and the newer treks and channels are building.
Read the case study
Granting wildlife a future
The Trust now spends its full grant, and can show which results came from search. The campaign won Best Use of Search, Third Sector / Not-for-Profit, Small at the European Search Awards 2025.
Read the case studyWho you work with
Two people. No account hand-offs.
Kate Horsington
Founder and Managing Director. Award-winning PPC specialist; runs the media.
Luke Maggs
Director, analytics and decision science. Operational researcher; runs the analytics, modelling, AI and development.
To walk away with both a win in the ‘Best Low Budget’ category and a silver award in the ‘Health’ campaign category is beyond our wildest dreams. I cannot thank Kate enough for her hard work, determination, and sheer talent that made this campaign such a success.
How we work
Clarity first. Then controlled growth.
01
Week 1
Measure and prioritise
Tracking QA, attribution checks, an account teardown, and a short list of what to fix first.
02
Weeks 2 to 4
Build the engine
Restructure, tighten targeting, launch the first creative and landing page tests, reporting you can decide from.
03
Ongoing
Run the rhythm
A weekly review, a monthly roadmap, budget moves on evidence, and a quarterly reset.
Next step
Not sure what is holding performance back?
Get in touch. We will ask a few sharp questions and tell you what we would look at first. No deck, no sales script.