Legal
Privacy policy
This policy explains how Data Driven Decisions Ltd collects, uses, and protects personal data when you visit our website or contact us.
Last updated: 6 October 2026
Who we are
Data Driven Decisions Ltd (D3) is the controller of the personal data described here. We are registered in England and Wales, company number 12208311. You can contact us at ppc@datadrivendecisionsltd.com.
What we collect
- Contact details you provide (name, email address, message contents).
- Anything else you choose to add to the contact form: company, website, a monthly ad spend range and the platforms you use.
- Data about how you use the site. Our site uses Google Tag Manager to load Google Analytics 4, Google Ads conversion tracking, Microsoft Advertising (UET) and Microsoft Clarity. They record the pages you visit, how you use them and whether a visit led to an enquiry. The cookie banner, provided by CookieYes, lets you accept or refuse non-essential cookies, and the cookie policy lists each cookie.
How we use your data
- To respond to enquiries and provide services you request.
- To improve our website and understand how it is used.
- To meet legal, regulatory, or security obligations.
Lawful basis
We process personal data when it is necessary for legitimate interests, to perform a contract, to comply with legal obligations, or based on consent where required.
Sharing your data
We do not sell your data. We may share it with trusted service providers who help us operate our website and deliver services, under appropriate safeguards. Our website host, Netlify, receives contact form submissions on our behalf. Google and Microsoft receive data about how the site is used, through the tools named above.
Retention
We keep personal data only as long as necessary for the purposes described above, unless a longer retention period is required by law.
Your rights
You can request access, correction, or deletion of your data, or object to how it is used. To make a request, contact us using the details below.
You also have the right to complain to the Information Commissioner's Office at ico.org.uk. We would be grateful for the chance to deal with your concern first.