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About

Paid media, with the working shown.

D3 is an award-winning paid media agency in Cardiff that fixes the measurement first, then builds campaigns, tests, automation and models on top of it.

People

The people behind the numbers.

Kate Horsington, smiling, in warm evening light

Kate Horsington

Founder and Managing Director

An award-winning PPC specialist, Kate spent years running paid search for other people before founding D3 in Cardiff in September 2019. She runs the paid media, and built D3 to be small, senior and honest about what the numbers can and cannot show.

Kate on LinkedIn
Luke Maggs in a climbing helmet on a mountain ridge

Luke Maggs

Director, analytics and decision science

An operational researcher by training, Luke leads the analytics, modelling, AI and development work. He is most at home where systems thinking, foresight and AI meet the people who have to use them.

Luke on LinkedIn

Recognition

7 wins, 2 silvers and 12 further shortlists at the European and UK Search Awards since 2021.

Every category, every year
Kate Horsington, Luke Maggs and Ellie Jerman of Traveline Cymru at their table at the 2022 European Search Awards in Barcelona, holding the trophy and the winner's card
Barcelona, 2022. Best Low Budget Campaign (PPC), Small, with Traveline Cymru.

How we work

Measure first. The rest is method.

  1. Measure before you spend

    Tracking is checked before the first budget change, because the platforms learn from whatever signal they are given.

  2. A test must end in a decision

    Before a test starts, we write down which result would change what we do.

  3. Report the uncertainty

    A range shows how far to trust a number and what it would cost to be wrong.

  4. A person in charge of the automation

    Scripts and models do the repetitive work; every automated change has a log and an off switch.

Next step

Start with the numbers you already have.

Get in touch. We will ask a few sharp questions and tell you what we would look at first. No deck, no sales script.