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Services

Four disciplines, one method.

Measure, model, test and automate. Four services, one standard of evidence.

01

Paid media

Search, Shopping, video and paid social, planned as one programme, led by a founder with over a decade of in-house PPC at UK price comparison sites.

  • Led by a founder with over a decade of in-house PPC at price comparison sites
  • Search, Shopping, Performance Max, Demand Gen and YouTube
  • Microsoft Ads, Meta and LinkedIn, paced as one budget
Read about paid media
Kelly criterion: The share of your bankroll to stake on a bet that pays b to 1 and wins with probability p, so it grows fastest over many bets.
Kelly criterion

02

Measurement and analytics

Specialist GA4 and Tag Manager work, from custom tagging to server-side and consent, so every decision rests on data that is right.

  • GA4 and Google Tag Manager: specialist builds, audits and repair
  • Custom tagging and data layer specs written for your developers
  • Server-side tagging and Consent Mode v2, set up properly
Read about measurement and analytics
Bayes' rule: Weigh a belief by how likely the evidence is if it were true.
Bayes' rule

03

AI, automation and development

Agentic workflows, tested LLM pipelines, scripts and the development that unblocks tracking, with people kept on the decision.

  • Agentic workflows that run multi-step jobs with tool access
  • Evaluation harnesses that test model output before it is trusted
  • LLM pipelines for query classification, n-grams, copy and feeds
Read about AI, automation and development
Attention: How a transformer weighs each word against every other. The core step in most large language models.
Attention

04

Decision science

Experiments, modelling and behavioural science for the questions dashboards cannot answer, told as a story a board will act on.

  • Experiment design: holdouts, geo tests and incrementality
  • Bayesian test readouts and marketing mix modelling
  • Behavioural science: framing, choice design and how people decide
Read about decision science
Expected value of perfect information: How much it is worth paying to remove uncertainty before deciding.
Expected value of perfect information

No packages. A scope that fits.

We look at what is in place, name the fixes that matter most, and propose a fixed scope at a clear price.

  • A rapid evidence review of your accounts when you need to know what is wrong first.
  • A project when one thing needs building or fixing.
  • A retainer when you want a team running the work every week.

Next step

Not sure what is holding performance back?

Get in touch. We will ask a few sharp questions and tell you what we would look at first. No deck, no sales script.