Latest
Why we rebuilt our agency site
Through a researcher's lens: speed, measurement and control in a modern marketing stack.
· 2 min read
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Notes from the measurement desk.
What we learn running paid media, fixing measurement and modelling decisions, written up plainly with the uncertainty left in.
Earlier posts
Why there are equations on a marketing website
Why we use equations, models, and maths at D3: not to look clever, but to make better decisions under uncertainty.
4 min read
European Search Awards 2025: five wins, one mountain
Five wins and a silver at the European Search Awards 2025, and where we put the trophies.
2 min read
Why D3? The story behind Data Driven Decisions
D3 was founded in Cardiff in 2019, during a recovery from spinal surgery. Here is why it exists and how it works.
2 min read
Where is PPC going in 2024? Trends and predictions
From AI automation to ad-free social media, we look at the key trends that will define pay-per-click advertising in 2024.
6 min read
European Search Awards 2023: a win in Lisbon
D3 wins Best Use of Search, B2C (PPC) for our work with Keto-Pro at the European Search Awards in Lisbon.
3 min read
European Search Awards 2022: gold and silver
We came home from Barcelona with a gold and a silver at the European Search Awards.
5 min read
UK Search Awards 2021: shortlisted in five categories
D3 was shortlisted in five categories at the UK Search Awards 2021, our first awards year.
5 min read
Data-driven decision-making: HiPPOs and DAPPOs
Why the best decisions come from combining the Highest Paid Person's Opinion (HiPPO) with the Data Analyst Paid Person's Opinion (DAPPO).
4 min read
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