D3 Insights

Practical notes on measurement, performance, and decision-making. Written for people who want clarity, not noise.

Latest posts

Articles, checklists, and lessons learned from real work across PPC, paid social, and analytics.

Why we use equations, models, and maths at D3: not to look clever, but to make better decisions under uncertainty.

We took our haul of this year’s 2025 European Search Awards wins up to the stunning Bannau Brycheiniog (Brecon Beacons).

From a researcher's lens: speed, measurement, and control in a modern marketing stack.

We built D3 to help businesses make sense of their data. Here is our story.

From AI automation to ad-free social media, we look at the key trends that will define Pay-Per-Click advertising in 2024.

D3 wins Best Use of Search (B2C) for our work with Keto-Pro at the European Search Awards in Lisbon!

We were blown away to walk away with both a Gold and a Silver award for our work at the European Search Awards in Barcelona!

Digital Agency D3 Shortlisted in 5 Categories at the UK Search Awards 2021.

Why the best decisions come from combining the Highest Paid Person's Opinion (HiPPO) with the Data Analyst Paid Person's Opinion (DAPPO).

Follow on LinkedIn for new posts, measurement tips, and occasional mini-audits of what’s changing in ads and analytics.